British men likely to sniff out the scent of celebrity on the increase
Once the preserve of Britain’s ladies, it now looks like Britain’s men will be hoping to catch a whiff of celebrity this Christmas as new research from Mintel finds that men are increasingly dabbing...
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Men's grooming world tour
Join Mintel for a journey around the world of innovation in men’s grooming at this year’s Beyond Beauty Paris. Our interactive product displays in the Beyond Beauty Lab and our expert-led presentation...
View ArticleMale Make Up: new male grooming trends
All Made Up Tom Ford has announced that it will be launching its first men’s grooming line. According to an article in Women’s Wear Daily, the collection is debuting this fall and includes a bronzer,...
View ArticleMale make-up 2.0: From metrosexual to spornosexual
As social media plays an increasingly important part of consumers lives, and with many eager not to miss out on capturing the perfect selfie, it is not only women feeling the pressure to look camera...
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The global trends making over the mens grooming market
Vivienne Rudd, Director of Global Insight, Beauty and Personal Care at Mintel, recently spoke at this year’s in-cosmetics Brazil about “the new beauty consumer.” Among the latest beauty trends is a...
View ArticleMale beauty gains momentum
As the world is slowly but steadily striving for gender equality, the case for male makeup is gaining momentum. It is a revolution that has been buoyed by social media, Youtube stars and beauty...
View ArticleHalf of UK young men have had a beauty treatment in the past year
Once a Christmas bath set and a bottle of aftershave was all it took, but today it seems that Britain’s men are becoming more discerning with their beauty regime. Indeed, Mintel’s Spa, Salon and...
View ArticleWhat’s trending: Guys That Nail It “Man-icure”
Guys That Nail It is a pop-up nail salon targeting men, which aims to dispel the myth that getting a manicure is a feminine thing to do. Started by nail artist Jay Jay Revlon, the male-only nail bar...
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Asian man-nerisms: New opportunities in male grooming
New perceptions around male grooming in Asia are constantly reshaping the industry, which, in turn, creates more space for innovation. The different cultures within the region are the key drivers for...
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Gen Z is defining a new approach to men’s grooming
As a more egalitarian and gender-fluid younger male consumer emerges, attitudes toward grooming and experimenting with new products are evolving, creating new opportunities. The time is now to tap into...
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The Evolution of Men’s Grooming – What’s next for the industry?
Men are becoming more open to experiment and expand their grooming routines. What are the key trends that will drive product innovation? The way that men interact with the grooming industry is...
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Gen X men prefer gently-scented bodycare products over heavily-scented ones
In Thailand, older men are becoming more concerned with their appearance to better their living experience. Grooming is one of the ways in which mature men seek to improve the way they live. Mintel...
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